This differentiates Direct traffic from other default channel groupings like Organic, Referrals, Social, Email and Paid. Essentially, Direct sessions occur any time Google Analytics cannot determine another referring source or channel. Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.ĭirect traffic is most often the result of a user entering a URL into their browser or using a bookmark to directly access the site.
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